Jeffrey Ng, better known as jeffstaple, is a designer and entrepreneur. His work moves between market, industry and sector thresholds, making himself an icon of new branding. As the spokesperson for a generation of consumers that evade category, he has championed a multi-faceted approach to business. As the Founder and Creative Director of Staple Design he has ushered companies like Nike, LVMH, Uniqlo and Burton Snowboards into permanent iconography.